The SMC was created to defend the interests of Cognac producers
The SMC takes action in 3 main areas to :
Defend
- Representing and defending the interests of its members, and, in turn, all Cognac producers
- Defending the reputation of Cognac and its producers
- Defending sufficient production in line with everyone’s needs.
Guarantee
Guaranteeing appropriate representation of Cognac houses in the Cognac sector with regards to:
- any organisation, inter-professional federation or administration in France or abroad
- all jurisdictions.
Unite
- Ensuring effective communication between Cognac producers
- Encouraging cooperation
- Promoting mutual support and solidarity
PLUS
CONTRIBUTE
to defending the Cognac appellation
in the marketplace
PROMOTE
the reputation of the Cognac appellation
in the marketplace